Marketing research and Analysis
is a form of business research. and Business-to-Business (B2B)Marketing
Research, or Business Marketing Research, previously known as Industrial
Marketing Research.
B2B Marketing Research
investigates the markets for products sold by one business to another,
rather than to consumers.
Consumer Marketing Research
is a form of applied sociology which concentrates on understanding the
behaviors, whims and preferences, of consumers in a market-based economy.
The field of consumer marketing research as a statistical science was
pioneered by Arthur Nielsen with the founding of the ACNielsen Company in
1923.
In addition to marketing research, other forms of business research
include:
Market research is broader in scope and examines all aspects of a business
environment. It asks questions about competitors, market structure,
government regulations, economic trends, technological advances, and
numerous other factors that make up the business environment. Sometimes
the term refers more particularly to the financial analysis of companies,
industries, or sectors. In this case, financial analysts usually carry out
the research and provide the results to investment advisors and potential
investors.
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Micro Geographics
166 Vista View Dr, Vacaville, CA 707 451-2129
North American Insight Marketing
1350 Travis Blvd, Fairfield, CA 707 421-8800
Winemiles Inc
Benicia, CA 707 751-0551 |
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Product research
This looks at what products can be produced with available technology,
and what new product innovations near-future technology can develop.
Advertising research
is a specialized form of marketing research conducted to improve the
efficacy of advertising. copy testing, also known as pre-testing, is a
form of customized research that predicts in-market performance of an ad
before it airs by analyzing audience levels of attention, brand linkage,
motivation, entertainment, and communication, as well as breaking down the
ad’s Flow of Attention and Flow of Emotion . Pre-testing is also used on
ads still in rough (ripomatic or animatic) form. |
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Advertising
Marketing
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